EDU SERIES – Blogs: Part 4 of 4 – Promoting
Step 11: Promote Your Article
To make the most of this method, let’s assume you have no following on social media whatsoever.
But, the biggest factor for how highly your article ranks in Google is how many people link to it and read it. Which means that if you want the SEO juice to start flowing, you need to get more people reading it, and more people linking to it.
With that in mind, here’s what I would do to promote articles:
1. Email Your List
I know you haven’t built a list yet, but secretly, you already have one.
It’s all your friends. Shoot everyone you’re remotely connected to an email saying:
I started this new site/business where I talk about (your offering).
Let me know if you’re interested in it and I’ll send you an article every now and then
Anyone who says yes, add them to your list.
“But I don’t want to bug my friends”. Get over it. You don’t lose anything by asking, you’ll get the initial bump you need, and you’d be surprised by how many will be interested.
2. Post to Social
I assume you have some Facebook friends.
Post the article to Facebook, tag some people you think would be interested, and see what happens. You’d be surprised by how many of your friends might be interested in what you have to say.
The same goes for Twitter, LinkedIn, and any other network you frequent.
3. Growth Hack Reddit
The great thing about a spike on Reddit is that it sent such a strong signal to Google of my site’s authority that my daily number of organic visitors doubled the next day, and only went up from there.
The basic steps are:
- Find a few subreddits that allow “link” posts
- Post your link there
- Ask a few friends to give you initial upvotes
There are finer points, like timing your posts, adding comments, and picking subreddits with a low volume to subscriber ratio, but this is enough of an outline to get you started.
Two warnings though:
- (Some) people on Reddit will hurt your feelings. Even when you’re doing well.
- Reddit is unreliable. I’ve had posts get < 100 visits from Reddit, even when I thought they’d do amazingly well. You can’t rely on it, but when it works, it WORKS.
- Email Everyone You Mentioned
Remember the list of other blogs you mentioned in your post? Now’s the time to cash in on those plugs.
Make a list of everyone you mentioned (and LINKED TO), find their email addresses, and shoot them a quick email.
The fastest way is to just put all their names and email addresses into a spreadsheet and load them into your email software to quickly email everyone.
Just say “hey I mentioned and linked to you in this post, here’s the link, have a good day.”
Don’t make it a big ask. I get these kinds of emails when people mention us, and it’s annoying when someone says “can you please Tweet it, share it on Facebook, and submit it to GrowthHackers and Inbound?”
Errrr… No, I’m busy.
Outreach like this does two things: It (hopefully) gets them to share it, and it puts you on their radar so that when they’re writing posts in the future, they link to you, too. This is one of the best things you can do to get initial links.
The bigger their audience, the more helpful this can be from a traffic standpoint too. There was one case where a popular blogger shared one of my articles to her almost 700,000 Facebook followers. That was a very good day.
4. Submit to Other Relevant Communities
I’m not a big fan of spending time in online communities, but if there’s a good one that you can submit your links to and not worry too much about engaging with then go for it.
5. Submit to Quuu
If you join the site Quuu, you can submit links to different categories that are then shared by other Quuu users trying to fill their social media feeds.
I find that adding my articles there gets them another 50-100 shares on Twitter, sometimes way more, and is a quick and easy traffic boost. Especially if you have no initial audience.
Pro tip: Include hashtags for more reach.
Step 10: Lather, Rinse, Repeat.
Now all you have to do is keep going.
Here’s a quick thing you can do when your posts start getting picked up by Google.
You might have originally been going for one keyword, but then you start to get picked up for another tangential one.
When that happens, update the title of your post to fit that new keyword (assuming the volume is higher).
Also, remember that initial email list we managed to put together? Now’s the time to share to all of them each time you post. This is a longer play to build up web traffic, but the more email addresses you have, the more people you have to promote your new articles too, which results in more traffic, and more traffic results in higher Google rankings…
You get the idea.
Making an email course where you package up a group of articles that are related and have people sign up to receive accordingly, gives you an easy benefit to offer your visitors, and can result in getting thousands of new email addresses you wouldn’t have otherwise.
The easiest way to do this is just wait till you have around 5 great articles on your site under a certain theme, then package them into an autoresponder in MailChimp or another email marketing tool, and tell your visitors that they can “Sign up to get 5 free lessons on …..” or something similar.
Best of luck with growing your site, and let me know in the comments if this worked for you!