When Is the Right Time to Scale?
Business leaders face many challenges as they work to build their companies and lay a foundation for sustainable growth and success. Where growth is concerned, however, there’s one challenge that can be more perplexing than most – and it involves the timing of any expansion.
It’s natural to want to start expanding as soon as things seem to be going well, but it’s important to remember that there is a right time for everything. So, when is a good opportunity to scale your business? If your company is experiencing any of the following, then that could be a sign that it’s the right time to scale.
Is It the Right Time to Scale?
It’s not uncommon for business owners to have a single great year and decide that it’s the right time to scale. This is especially common for many new entrepreneurs who often mistake that initial sign of success as an indication that they’ve somehow “made it.” Unfortunately, that kind of instant success is a rare thing, and any move to rapidly expand can result in the kind of negative consequences that no business owner wants to see. As a rule, you should see three or more consecutive years of success before you think about earnest expansion.
Is Your Team Efficient, United, and Ready for Expansion?
Many business owners forget the labour part of the scaling equation. If you don’t already have a strong team in place to handle the added effort that expansion will require, then you’re not ready to grow. If your team is already a well-oiled machine ready to take on the world, then that’s another story entirely. Just make sure that they prepare for the expansion, willing to help train any new team members you bring on, and properly motivated.
Are Your Customers Loyal?
What kind of feedback are you getting from your clients? Do you even have a regular customer base, or do you see a regular turnover in that area? That’s something you need to know, as it will play a significant role in your ability to expand successfully. It’s always easier to keep existing customers than it is to find new ones, so customer loyalty is essential. If you have a regular base of clients asking for new outlets or expanded services, however, that’s a very positive sign that it may be the right time to scale.
Is Your Industry Experiencing Growth?
One factor that you cannot ignore is the health of your industry. If your business is in an industry that is stagnant or in decline, be cautious about expansion. Make sure that your industry has growth potential before you take on any major additional risk. Just be future-focused and try to analyse your industry’s overall potential for continued growth before you make that kind of commitment.
Is Your Cash Flow Strong?
Analyse your cash flow too. Even if your revenues appear to be healthy, growth will be difficult without healthy cash flow too. If you have clients who are slow to pay, or you’re struggling to manage your incoming and outgoing money, then you can expect that those trends will continue as you grow. On the other hand, growth can be an easier process when cash flow is robust and reliable.
Do You Have More Work Than You Can Manage?
Are you swamped with work? Do you find yourself paying overtime on a regular basis? Declining business? Having a hard time keeping up with product or service orders? This can be a good sign, it indicates that demand for your offerings is outpacing your ability to deliver products and services. That can be the right time to scale since you already have a market waiting to buy from you.
Is Your Market Changing?
Sometimes, we need to grow and expand to keep pace with changes in the marketplace. If your customers have changing needs, then you may find that you need to expand to offer additional services or products. In some instances, you may see an opportunity to expand into different related areas of your marketplace, and that may require you to scale your business operations as well.
Are Your Business Systems on a Firm Foundation?
Review your operating systems and ask yourself whether they can scale with the business. It’s sometimes surprising to see just how many business owners out there attempt to grow without a solid foundation at the systems level. Many small businesses expand without any thought to all the various components that need to be in place before growth can be managed effectively.
For example, do you have the right systems in place to enable your team to train new hires properly? If you’re thinking about opening another branch, ask yourself whether you have systems that can be easily cloned at another location. Have you and your team taken the time to document your operating principles and systems? If not, then you are going to struggle to expand your existing services in any meaningful way. And remember, weakness in even one system in your overall operation can decrease your odds of successfully scaling your business.
If you can respond affirmatively to one or more of those questions, then there’s a good chance that your business may be ready to scale. As you can see, there are no concrete rules that govern the right time to scale and grow a business. However, these factors can all play a role in determining when expansion might be good for your company.
You should always review every aspect of your business, industry, and target market before choosing to grow. That calculated approach to growth and expansion can help to avoid unnecessary risk and disappointment and is thus vital for protecting your business and your interests. If that review leads you to conclude that your company needs to grow to continue prospering, then you can pursue that growth with confidence.