Marketing Logic



Who We Are

Our team is recognised as the leaders in Marketing Efficiency.

 

Our Background

We have a track record of delivering value and efficiency for our clients by implementing world class MRM (Marketing Resource Management) solutions, based on a solid grounding of marketing and technology expertise.

Marketing Efficiency has been our entire world for the last decade. Working for marketing professionals of all kinds, often in many of the world’s biggest brands, we base all our work on a fundamental understanding of how marketing works in our clients’ organisations.

In recent years, our engagements have delivered millions of pounds in savings, whilst giving our clients greater brand control, visibility and vastly reduced campaign cycle times.

 

Our Focus

In today’s market, the answer to Marketing Efficiency has to be technology.

But we don’t just sell it. We work with marketing departments to understand their organisations, people, processes and technology landscapes, and then work alongside our clients to identify the best ways to implement technology for their specific situation.

Our engagement is end-to-end. Our consultants will help you to identify the best solutions and how they can impact on your organisation, through to a tailored implementation, managing roll-out to drive adoption, then providing ongoing support to ensure the technology is producing the right results.

All the while, working to strong governance procedures and a robust business case to ensure we are always delivering value for money.

 

Our Products

MRM is the technology which sits at the heart of the most efficient marketing organisations, helping brands to plan, create, store and manage their marketing content and campaigns in a single, easily accessible location.

Marketing Logic is the exclusive implementation partner for BrandMaker, bringing their world-leading technology to the UK and Ireland.

Recognised by the world’s top technology analysts Gartner as being one of only 2 European ‘Leaders’ in MRM, BrandMaker is an all-in-one, modular system that is highly adaptable to our clients’ organisations and requirements.

 

Your Results

By bringing together our process expertise and BrandMaker technology we work to meet our clients’ business cases, eliminate wasted spend and improve both the control and visibility of marketing activities.

Working with Marketing Logic to implement BrandMaker will ensure that you won’t just be buying software, but that the technology fits your organisation and helps to meet your marketing goals for the long term. It will mean your talented marketers will be more effective every day and will bring all your channels and marketing activities together in one place. One location for all your marketers at all levels, along with all your agencies and marketing suppliers.

 

The Team

For more information on our key people, click here